When working on an Idea, you want to really understand your user. You not only need to know their demographics, but their psychographics as well. We created a tool to help you think through them.
The Studio/E Empathy Map prompts you to recognize your user’s need and how your solution will address it by identifying how your user feels before and after your solution. As an example:
User’s “before” feelings:
- Lack of confidence
User’s “after” feelings:
- To find a support system
- To focus
Now it’s time to create a solution for the needs. Do you see how this could help you focus on creating something your user can’t live without?
Extra Credit: Download the Empathy Map here. Print it out and use it to identify your user and their needs.