Get to Know Your User

If you want to differentiate yourself in a busy and chaotic environment, it’s essential to produce truly valuable ideas fueled by your purpose and empathetically designed for the needs of your user.

A great place to begin the quest of identifying the needs of your user is to get to know them on a human level. One way to do that is to create a muse, which turns your user from a hypothetical to someone you can relate to.

To begin getting to know your user, consider the following questions:

  • How old is your user?
  • How would you describe your user? (i.e. successful, busy, stressed, etc.)
  • What jobs does your user have? (i.e. conflict resolution, parenting, accountability, etc.)

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Extra Credit: Write down your answers to the above questions, then revisit them each night for three nights. See if any new information reveals itself as you think about your user in a different way.

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