If you want to differentiate yourself in a busy and chaotic environment, it’s essential to produce truly valuable ideas fueled by your purpose and empathetically designed for the needs of your user.
A great place to begin the quest of identifying the needs of your user is to get to know them on a human level. One way to do that is to create a muse, which turns your user from a hypothetical to someone you can relate to.
To begin getting to know your user, consider the following questions:
- How old is your user?
- How would you describe your user? (i.e. successful, busy, stressed, etc.)
- What jobs does your user have? (i.e. conflict resolution, parenting, accountability, etc.)
Extra Credit: Write down your answers to the above questions, then revisit them each night for three nights. See if any new information reveals itself as you think about your user in a different way.