Man’s Search for Meaning

We read a lot of books. The topics we consume are vast, but there are a few books that will forever remain our favoritesMan’s Search for Meaning by Viktor Frankl is one of those. In fact, we consider it one of our top 10 picks. Frankl survived the Nazi death camps by focusing on the meaning of his life and the fact that he controlled his response to life’s events. This terrible life experience helped him formulate a unique and powerful view – one that he graciously shared, and the world is better for it.

Frankl believed striving to find meaning in one’s life is the primary, and most powerful, force driving us all.  He also reinforced that we control the response to any situation. The book has wisdom on every page, but here are a few things we’ve gleaned from Man’s Search for Meaning


Focus and be aligned with the meaning and purpose of your life. This gives you energy, resilience and courage to control your response to any event.


Frankl’s philosophy aligns with this quote by Friedrich Nietzsche: “He who has a why to live for can bear almost any how.”

In the Nazi concentration camps, those who knew that there was a task waiting for them to fulfill on the outside (the meaning of their life) were most apt to survive. Their “whys” were clear.

You control your response to the events that occur in life. You control your attitude. Where you focus energy will follow.  Focus on your life’s meaning.


At Studio/E we do this with your Desire Sentence (this is what gets you out of bed in the morning; the reason people will miss you when you’re gone). Review your Desire Sentence often and focus on what it means to you and your life. Put it on your calendar as the first appointment you see every day, because where you focus your energy will follow.

If you haven’t yet read this classic book, we highly encourage it. And if you do give it a go, please share your thoughts with us by emailing

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