A common obstacle we see people get caught up in while ideating is making assumptions on what their user’s need is. As a simple example, if your daughter eats Doritos right before bed, you will likely assume she needs a toothbrush. But really, what your daughter needs is to clean her teeth; a toothbrush is just one solution for her need.
This is a small distinction but it makes a monumental difference when identifying what makes your Idea valuable to its user. To stop making assumptions, remember this:
A need is a verb (your daughter needs to brush her teeth);
A solution is a noun (a toothbrush can meet that need).
Extra Credit: Think about a job you have at work or at home. Identify the need (a verb) and your solution. Make sure the solution is a noun.