Positioning Checklist

Positioning your Idea is important if you want it to go somewhere. Here’s a checklist to get you thinking about how to position it:  

  • Who are you enrolling? (Who is your user?)
  • What are your user’s jobs? (Select a specific job of your user which your Idea addresses).
  • What are your user’s needs doing that job? Specifically: 
    • What pain(s) does your Idea reduce? 
    • What gain(s) does your Idea create? 
    • What does your user value (i.e. what is their currency? It’s not always money!) 

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Extra Credit: Think of a project you’ve done in the past and retroactively run through the positioning checklist. You may identify ways you could have better positioned your project or Idea. 

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