Positioning Checklist

Positioning your Idea is important if you want it to go somewhere. Here’s a checklist to get you thinking:  

  • Who are you enrolling? 
  • What are your enrollee’s jobs? 
    • Select a specific job of your enrollee which your Idea addresses.
  • What are your enrollee’s needs doing that job? Specifically: 
    • What pain(s) does your Idea reduce? 
    • What gain(s) does your Idea create? 
    • What does your enrollee value (i.e. what is their currency? It’s not always money!) 

Studio/E Mindset Icon

Extra Credit: Think of a project you’ve done in the past and retroactively run through the positioning checklist. You may identify ways you could have better positioned your project or Idea. 

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