Seth Godin says in This Is Marketing that marketing is about being an easy-to-find beacon for those who are looking for you. Positioning your Idea is your chance to shine a light on what you’re providing that others need.
Here’s a fill-in-the-blank positioning statement template we often use to make sure we’re positioning our Ideas the right way:
(My idea) helps (who) with (their jobs) by (reducing pains / creating and developing gains) to (provide / shape what value).
Here’s an example:
Studio/E helps leaders and organizations with exploring the unknown by equipping them with proven exploratory practices and a supportive network to confidently navigate change, launch new ideas, and create a more prosperous future.
Extra Credit: Take a few minutes to apply this positioning statement template to your business or Idea.