Desire: What is Your Why?

Your Desire is your “why,” and it provides you with the energy and resilience needed to produce valuable outcomes. It’s the reason people will miss you when you’re gone. When you live within your Desire, you feel a sense of purpose, value and worth. One of the best stories illustrating its power is that of Holocaust survivor Viktor Frankl, whose philosophy was based off of this Friedrich Nietzsche quote:

He who has a why to live for can bear almost any how.

Frankl survived the worst imaginable circumstances because he was crystal clear on his Desire (his “why” to live for) and the legacy he wanted to leave behind.

Additionally, Desire can be used as a filter to help you make decisions. If an opportunity comes your way, but acting on it isn’t in line with your Desire, you should feel confident in saying no to the opportunity and staying true to yourself.

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Extra Credit: Are you clear on your Desire? Have you identified what gets you out of bed every morning? If not, take five minutes to list out what matters to you. Identify themes, choose those most important to you, then write down what you have defined as your Desire.

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