Elements of an Effective Declaration

A great way to initiate action is to make a declaration.

Declarations are “I will” or “we will” statements made by someone with the authority or influence to define a future state. They allow you to share your vision of what is to come and serve as a catalyst to action.

JFK made a declaration when, in 1962, he said, “we will send a man to the moon and return him safely by the end of the decade.” This declaration started the momentum which resulted in two men landing on – and returning from – the moon in 1969.

Elements of effective declarations are:

  • Clear and concise
  • Compelling and engaging
  • Understandable
  • Actionable

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Extra Credit: Set a goal for tomorrow. Maybe you want to give out 10 compliments, or maybe you want to spend an hour at the gym. Come up with a declaration featuring the above elements to help you achieve your goal, and share it with somebody.

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