If you want to differentiate yourself in a busy and chaotic environment, it’s essential to produce truly valuable ideas that are fueled by your Desire and empathetically designed for the needs of your user.
A great place to begin the quest of identifying the needs of your user is to get to know them on a human level. One way to do that is to create a muse, which turns your user from a hypothetical to someone you can relate to.
To begin getting to know your user, consider the following questions:
- How old is your user?
- How would you describe your user? (i.e. successful, busy, stressed, etc.)
- What jobs does your user have? (i.e. conflict resolution, parenting, accountability, etc.)
Extra Credit: Write down your answers to the above questions, then revisit them each night for three nights. See if any new information reveals itself as you think about your user some more.