Needs vs. Solutions

A common obstacle we see people get caught up in while ideating is making assumptions on what their user’s need is. As a simple example, if your daughter eats Doritos right before bed, you will likely assume she needs a toothbrush. But really, what your daughter needs is to clean her teeth; a toothbrush is just one solution for her need.

This is a small distinction but it makes a monumental difference when identifying what makes your Idea valuable to its user. To stop making assumptions, remember this:

A need is a verb (your daughter needs to brush her teeth);

A solution is a noun (a toothbrush can meet that need).

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Extra Credit: Think about a job you have at work or at home. Identify the need (a verb) and your solution. Make sure the solution is a noun.

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