Seth Godin says in his new book, This Is Marketing, that marketing is about being an easy-to-find beacon for those who are looking for you. Positioning your Idea is your chance to shine a light on what you’re providing that others need. Here’s a fill-in-the-blank positioning statement template we often use:
(My idea) helps (who) with (their jobs) by (reducing pains / creating and developing gains) to (provide / shape what value).
Here’s an example:
Studio/E helps individuals and organizations with exploring the unknown by developing the practices of Exploratory Leadership to confidently navigate change and create the future they desire.
Extra Credit: Take a few minutes to apply this positioning statement template to your business or Idea.